Grace Alonge

• Post By Grace Alonge
• 1 year ago

Building a successful business starts with research.
Let's assume you have no idea about what to venture into and you don't know where to start, the best thing you can do first is to investigate the marketplace. Know and understand the needs of the marketplace so that you can target satisfying those needs and solving those problems thereby building a successful business empire for yourself.

You might probably be asking, how do I investigate the marketplace? How do I understand the needs of my potential customers?

The everyday advancement of technology in our world today has made a lot of things easier. There are a number of mediums with which you can get in contact with the market some of which will be discussed here.

When investigating the market, online surveys, polls, questionaire forms and focus groups are vital tools for gathering information.

Let us quickly discuss about Online Surveys and Questionnaires.

Online Survey which in this aspect can also be called market survey is a market analysis that involves collecting and interpreting data and information which makes you obtain greater knowledge and gain insights about the needs of your target audience thereby enabling you to make assertive business decisions as an entrepreneur.

It is a data collection technique that enables you to learn about the purchasing intentions of your target audience. You can use this tool to get information in a systematic manner from your target audience and then interprete to make necessary decisions that can help ensure success for your business.

Online Survey and Questionnaire tools is a simple and easy way to get in touch with a targeted audience and gather user feedback.

Below are some online Survey and Questionnaire software tools you can use for you market research and investigation.
1. Mopinion
2. Feedier
Website: www.feedier.com
3. HubSpot
Website: www.hubspot.com
4. SurveyMonkey
5. Paperform
Website: www.paperform.co
6. Qualtrics
7. Alchemer
Website: www.alchemer.com
8. QuestionPro
Website: www.questionpro.com
9. Google Forms
Website: www.google.com
10. Typeform
Website: www.typeform.com
11. Survicate
Website: www.survicate.com
12. AskNicely
Website: www.asknicely.com

There are many other mediums and platforms on which you can conduct your market research and investigation. You can get information about your target audience through social media platforms. Some social media platforms been proven to be efficient when it comes to market investigation. You can try out any of these platforms.
Facebook
Twitter
Instagram
Youtube

To be continued...