PART8(How To Establish A Successful Business Empire)
Grace Alonge
- Post By Grace Alonge
- 1 year ago
Moving on to the next step;
Choose Your Business name
Your business name helps you stand out from the crowd. It defines your business and helps communicate your business strategy. It is your number one means of identity in the marketplace. It is the major thing with which your customers can identify you.
Your business name should convey the reasons for you creating the business. It attracts customers and investors.
In choosing a business name that is catchy, a name that describes your business and captures the attention of your target audience as well, you should consider the following :
1. Let it be a simple name. It should be neither too long nor complicated.
2. Avoid using your own name as it doesn't communicate anything about your business.
3. Use a name that is scalable.
4. Avoid using names that is too similar with that of other businesses in the same industry with you.
Register your Business
There are a lot of benefits embedded in registering your business.
It makes your business legally established.
It enables you to open a corporate bank account and obtain bank loan.
It empowers you wiyh the right to pass ownership shares.
It makes fundraising easy.
Apply for Licenses and Permits
A license or business permit is an authorization or approval issued by the government or it's agencies to individuals and corporate organizations to transact business in a particular location or sector.
Why is it important to get a license or business permit?
It offers legal protection for your business.
It allows you to gain access to certain groups or organisations thay can only be accesssed with a business license.
It boosts your business' credibility.
Open A Business Account
What is a business account?
A business account is a bank account that is used for business transactions only rayher than personal finances.
A business account makes it easier for you to manage finances and transactions related to your business.
It helps you to separate personal expenses from business expenses.
It aids accountability.
Moreso, it is a pre-requisite for obtaining bank loans.
Invest in insurance
Insurance is a means of indemnity against a future occurence of an uncertain event. It is an arrangement which a company or state undertakes tobprovide a guarantee of compensation for specified loss, damage, illness, or death in return for payment of a specified premium. Collins Dictionary defined it as "a system of protection of protection against loss."
Investng in insurance is very important as an entrepreneur because, even in the case of unexpected loss or damage you are protected. Your business will not flop.
There are various insurance policies you can invest in as an entrepreneur.
General Liability Insurance.
Business Income Insurance
Life Insurance
Auto Insurance
Health Insurance
Take advantage of free marketing tools to promote your business.
Below is a long list of free marketing tools you can maximize to promote your business.
Buffer
Canva
Open site explorer
Google analytics
Hotjar
Charlie
WordPress
Google Scholar
Google Trends
Onpage Optimization Tool
Social media Platforms like facebookand twitter also have marketing tools that help promte one's business. You can make use of Facebook Ads to promote your business.
To be continued. 🌹