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Oluwasegun

The right way to use fliers for marketing

I am not a fan of using fliers to market. I think it is a waste of time and resources. I’m particularly peeved at the way most people deploy it. Hanging them on the wipers of cars and some funny places and generally littering the whole place. Most times, fliers do not work. Most people reading this have never responded to the offers made through fliers.

Don’t get me wrong.

I’m not saying fliers have never worked for anyone or you should not use it as part of your marketing. What I’m saying is if you ever want to use them, just don’t go around town sharing them aimlessly and giving more work to LAWMA to do.

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The right way to use fliers for marketing

I am not a fan of using fliers to market. I think it is a waste of time and resources. I’m particularly peeved at the way most people deploy it. Hanging them on the wipers of cars and some funny places and generally littering the whole place. Most times, fliers do not work. Most people reading this have never responded to the offers made through fliers.

Don’t get me wrong.

I’m not saying fliers have never worked for anyone or you should not use it as part of your marketing. What I’m saying is if you ever want to use them, just don’t go around town sharing them aimlessly and giving more work to LAWMA to do.

Here are some of my thoughts about using fliers to market so you can decide if you want to use them at all or how you will use them if you decide to.

Number one. DO NOT share your fliers on the streets to everyone. Give fliers only to your TARGET MARKET. Let’s say you or someone you know is organizing a free seminar on how to repair computers. You can share fliers about the computers and computer parts that you are selling. That is your target market.

Let me give you this example.

There was this mad windstorm in my area in Lagos. It was that kind of wind that if it had happened in a Nollywood video, I would have visited a babalawo the next day to determine who was after me. The wind destroyed a lot of things. My car port was blown away.

Interestingly, the day after the windstorm, I saw a flier hanging at my gate.

It was from a man that owns a company that makes and repairs car ports. Now that is smart target marketing. He didn’t send some boys to go roller skating in traffic to share his fliers. He got up after a wind storm and dropped his fliers anywhere he saw damaged car ports. And there were quite a few of them. No prizes for guessing who I hired to repair it for me.

But I did not hire him immediately.

After I saw the flier, I said to myself that I was going to hire him. But I did not take action. Have you ever seen advert maybe in a newspaper that caught your interest but never acted? It happens to everyone. We are all lazy MFs. We are all procrastinators.

So what did I do?

Nothing.

But he did something.

He followed up. He came back after two days to introduce himself to us. That sealed the deal.

I want you to imagine this. You see an advert somewhere and you liked the offer but because you are a procrastinator you did not take any action. Then three days later someone knocks on your door to say he has that product you liked in the advert. There is a bigger chance that you will buy.

What’s the lesson here?

If you can, give your fliers to people at places where you can follow up on. Let’s say you are selling a product that will be useful to motor mechanics. You then prepare a flier to share to motor mechanics in your local government. After a couple of days, go back to ALL those places to let them know about you and your products. I’m sure you will agree this will be more productive than disturbing the peace of your town with fliers all over the place.

Excerpt from Akin Alabi 2016 Publication.

Comments

 
Helen

its been awhile